When it comes to social media pages, there is an instant thought that come to mind for businesses and brands. They see this as the place to recruit consumers and build profit margins. Whether it is Facebook or Periscope followers, attracting these individuals to like or share a page is a great way to gauge interest in the business and build a fan base. But, these followers are more than just guaranteed convertible or existing customers. They are a built in test group for new services and products as well.
Periscope followers or anyone else that is interested in a page, especially those in a designated niche area, are a great testing ground as well. Releasing information and sharing it with those that may ultimately buy the product can be a great chance to see if a product or a service will be well received. From sharing infomercial like broadcasts that talk about the potential new product or videos that focus on its features, utilizing these followers is a great way to test the market and that should be seen as a very positive thing for businesses and a benefit of social media presence that a business has.